Analytics helps in observing and analysing the user’s behaviour towards your website. Thus, helping you abundantly to enhance the performance of your business. And when it comes to analytics, no one can rise above Google Analytics (GA). GA helps to track some of the most important data and stats, thus helping to map your online presence. And so, digital marketing courses in Pune, make sure to have this module undoubtedly.
- User Data
Despite being a free tool, GA has a lot of functionalities that help expand business. And so, GA is one of the most up-to-date topics in digital marketing courses in Pune. GA gives you all the data that is related to the user – source, location, links they visit – organic or paid, etc. Moreover, with location, you get room to think that whether you have to invest in local market or on a global level.
- Enhance The Performance Of Website
GA helps you with bounce rate data. Bounce rate data is measured when a user stays only on one page and leaves the website. This shows that your website is not having relevant data that blends with the likes of the user. So, with bounce rate data, you can churn out quality and unique content that urges the user to stay thus enhancing the performance of the website.
- All About Website Traffic
GA helps in determining the source of the traffic. You can also analyse whether it is coming from desktop, mobile or tablet. You can also map the performance of your landing page, thus allowing to enhance for better results. Most importantly, you can also examine which pages are most visited by the users, thus boosting navigation of the website.
Above-mentioned are very limited benefits because GA has a broad perspective. So, if you want to know more, then enroll in digital marketing courses in Pune conducted by Training Institute Pune (TIP), today!